Our online Bachelor of Arts in Psychology prepares students with the skills they need, such as interpersonal communication and critical thinking, to pursue a career as an assistant account executive.
Assistant account executives work with account executives within a company to manage client accounts. They usually work in the marketing department and interact with clients to meet their needs. These professionals are also referred to as assistant account managers and assistant brand managers. They have two areas of responsibility and usually work on specific projects for certain clients and accounts.
The first main area of responsibility that assistant account executives have is planning client projects, including:
- Evaluating information and relevant data, such as developing budgets and plans.
- Collaborating with account executives to prepare presentations and recommendations.
Assistant account managers also help create marketing strategies and plans for implementation by the company or agency. The second main area of responsibility for these professionals is managing projects for assigned clients, which entails:
- Facilitating work requests and delegating tasks to other departments.
- communicating with the client to ensure that their needs are met.
Assistant account managers also monitor advertising and marketing budgets to ensure that funds are used efficiently. Read on for a complete assistant account executive job description.
Outlook and Salary
According to the Bureau of Labor Statistics, career opportunities for assistant account executives are expected to increase by around 14 percent through 2020. The median assistant account executive salary is about $36,000. However, the expected earnings range from $32,000 to $42,000 annually, according to Glassdoor. This variation is likely due to factors like years in the field and the region in which professionals work.
Characteristics of Successful Assistant Account Executives
If you are interested in a career as an assistant account executive, it is a good idea to have good organizational and leadership skills. It is also important that you are confident with decision-making and managing others, as you will be coordinating projects for clients as well as interacting closely with them.
Because creating a strong working relationship with the client is vital to success as an assistant account executive, strong social skills are important. Finally, you should be flexible. Clients will change their minds and markets will change, so adaptability is key. Managing your stress levels when challenges occur is a great quality for these professionals to have as well.
Many assistant account executives pursue a bachelor’s degree in psychology or a related field because of the communication and interpersonal skill development such programs provide. The interpersonal nature of work with clients and accounts necessitates excellent social skills and the ability to build relationships. Assistant account executives also use the critical thinking skills that psychology programs can provide. Transferable skills from psychology programs include:
- Research methods
- Data analysis and interpretation
- Effective communication with others
- Awareness of diversity and cultural differences